Richard Holmes | Senior Designer | Lead Creative | Art Direction

Johnson's Revive | Multiply Packaging Variants |

Developing a strong, iconic branding concept for Johnson's Revive, particularly for its application in reviving old items, especially furniture, was achieved with bold colours and typography. Effective branding is crucial for communicating a product's unique value proposition and attracting the target audience.

Creating an iconic branding concept crafted a memorable and visually striking identity for Johnson's Revive. An iconic brand is more likely to be recognised and remembered by consumers.

the Yorkshire Saucery | Various Packaging |

'....Congratulations on the success of your work with the Yorkshire Saucery...' were the first comments from the MD at TYS. Achieving a re-order of over £550k is a significant accomplishment and reflects the effectiveness of the packaging design in highlighting the flavours of their luxurious sauces and gravies. Effective packaging design communicated the product's quality, taste, and uniqueness to customers, encouraging them to make a purchase. Maintaining consistency in packaging across different products can help reinforce the Yorkshire Saucery's brand identity and make it easily recognisable.

Selling the products through Iceland was a significant achievement, and the packaging played a crucial role in securing and maintaining this partnership.

A re-order of over £550k demonstrates that the packaging design not only attracted initial buyers but also contributed to long-term sales and customer loyalty.

McCain | Socials | Email | Packaging |

Creating a consistent and cohesive brand narrative across various marketing collateral is crucial for brand recognition and customer engagement. I successfully applied the packaging design to different platforms. As you can see below, it was implemented onto email, web and print collateral. If you have any specific questions or need advice or suggestions related to this project, feel free to ask, and I'd be happy to assist you further.

bond it | Pro Range |

My work on rebranding Bond It's Pro Range and creating a bespoke presentation box and packaging for sales reps that resulted in a remarkable 1500% sales boost was an 'outstanding achievement' as said by our client, the sales director at bond-it.

The rebranding strategy decision to rebrand Bond It's 'Pro Range' with a strong emphasis on being proudly 'British' resonated with customers and helped differentiate the product. Retaining brand consistency was crucial. Implementing the new brand across all marketing collateral, both digital and print, ensures a consistent and cohesive brand image.

The creation of a bespoke presentation box for sales reps demonstrates a commitment to providing an exceptional sales experience and showcasing the product's value.

Red Arrow Distribution | Packaging |

The creation of a simple beer brand for Red Arrow Distribution, featuring the headline "Enlighten your world," was a creative way to engage the sales force and promote the company's distribution of lighting and electrical products.

The use of the headline "Enlighten your world" aligns perfectly with Red Arrow Distribution's core business of distributing products to the lighting and electrical industry.

Incorporating "Red," the company's mascot, into the packaging design added a playful and recognisable element that connects the beer brand with Red Arrow Distribution.

Red Arrow Distribution | Re-Branded Packaging 250+

Rebranding and producing over 250+ packaging designs for Red Arrow Distribution's extensive range of lighting solutions was a significant and impactful project. Rebranding a company with such a vast array of products was a complex undertaking. It required a strategic approach to ensure consistency and coherence across all elements.

The packaging design plays a crucial role in product visibility, appeal, and differentiation. Creating over 250 packaging designs showed my ability to adapt the brand to various product lines.

My work on rebranding and packaging design for Red Arrow Distribution demonstrates my ability to manage a complex branding project on a large scale. It has contributed significantly to the company's market success, both domestically and internationally, by improving brand recognition, product visibility, and overall customer engagement.

Gaggia Milano | Packaging | Stacker POS |

Creating a simple sample pack and an integrated self-assembly point-of-sale (POS) display for Gaggia Milano was a practical and effective way to promote their products.

The creation of a sample pack was a valuable marketing tool, as it allows potential customers to experience Gaggia Milano's products firsthand, increasing the likelihood of product adoption. Incorporating iconic product imagery into the sample pack and POS display helped customers recognise and connect with Gaggia Milano's brand and products.

Pets Choice Ltd | Dog Dental Toys |

My approach to showcasing Tasty Bone, a product designed to promote strong and healthy teeth in dogs, through packaging that highlights its strength and tactile qualities is an innovative and effective way to engage dog owners.

Designing packaging that allows the product to remain visible to customers is an different strategy. It enables potential buyers to see exactly what they're getting and assess the product's quality. Allowing customers to touch and feel the product through the packaging provides a sensory experience that can enhance their connection with the product.