Richard Holmes | Senior Designer | Lead Creative | Art Direction | Collaborator - advertising

Unicef | Charity Posters |

In light of the ongoing humanitarian crisis in Palestine, I have been deeply moved by the distressing events unfolding in the Middle East. As a father to two daughters, I cannot fathom the pain experienced by the people of Palestine and Israel. In my humble opinion, the advertisements I've come across, whether digital, print, or on TV, seem overly corporate and 'safe.' It is essential, in my view, that we create content that prompts people worldwide to reflect on and engage with the current disaster. The loss of a child, under any circumstances, is a heartbreaking tragedy. When it occurs in the context of war, and especially when preventable, the sorrow is even more profound. It is my hope that we can foster a deeper understanding and empathy for the ongoing situation. (I sent these concepts to unicef)

Lifeline Confidential | Kirklees Council |

Utilising a popular figure like Ali G to raise awareness about drug and alcohol habits among young people can be a creative and attention-grabbing approach. The idea was to Involve young people in the campaign's development and execution. Their insights can help ensure that the messaging resonates with the target audience. The campaign aimed to empower young individuals to make informed and responsible choices regarding drug and alcohol use. While using a popular figure like Ali G can help grab the attention of young people, the message and approach should always prioritise their well-being and education.

Love Hemp | OOH |

As the UK's leading CBD brand, we leveraged the profile and endorsement of a well-known figure 'Anthony Joshua' to be a strategic move to enhance brand awareness, especially in a growing industry like CBD products. We collaborated with the celebrity to create engaging content, such as videos, social media posts, and interviews, that showcases the brand's products and their use.

Toby Carvery Restaurants | Digi / Print / OOH |

Toby Carvery play on their generous portion sizes and aim to create memorable and innovative customer experiences. Other ideas included creating interactive digital menus for customers to explore on tablets or touchscreens at their tables. These menus can feature 3D renderings of food items, detailed descriptions. It adds an engaging and tech-savvy touch to the dining experience. Scent essence can be a powerful way to enhance the dining atmosphere. Use strategically placed scent diffusers to evoke the aroma of a roast dinner, creating a sensory experience that complements the visual and culinary aspects. This could be implemented with OOH marketing collateral (motion activated).

Other ideas included photo booths with food-themed props and backgrounds. It would encourage customers to take photos and share them on social media, creating user-generated content that promotes the brand.

think.gov.uk | Concept Digi / Print / OOH |

A pitch to nothing. I sent some concepts about the frightening statics regarding road deaths and injuries in the UK.
Had a great phone call with the marketing manager, however, at this point the concepts have not progressed any further.

Wrigley's Extra Peppermint | OOH |

Using the iconic shape of the product itself, to show the benefits of chewing Extra Peppermint that are inventive and engaging, aiming to create a unique and immersive brand experience. Leveraging the iconic shape of the gum itself to convey the benefits of chewing Extra Peppermint is a memorable approach. Visualising the product's attributes through its shape can helped communicate the freshness and taste effectively.

Creating a flagship site featuring oversized, interactive gum pieces I thought was an innovative way to attract attention and engage the audience. These pieces could have motion, perhaps resembling the act of chewing gum, to create a dynamic and memorable experience for visitors. Using motion sensors or footfall triggers to activate the oversized gum pieces adds an element of surprise and interactivity. It encourages people to approach and engage with the installation. The idea of subtly releasing a peppermint scent to replicate the strong peppermint taste is a multi-sensory approach that enhances the overall experience. It immerses visitors in the product's essence and reinforces the freshness.

Kingstone Press Cider | Print Ad | OOH

The brief was to showcase the stunning beauty of the Malvern Hills and the apple orchards in their marketing materials. Use high-quality images and videos that capture the natural landscape. I had idea to use behind-the-scenes footage to take consumers on a virtual journey to the orchards through video content. Showing the apple-picking process, the orchard's serene environment, and the care taken to select the finest apples. Crafted a narrative that emphasises the connection between the natural environment, the apple cultivation process, and the quality of the cider. This highlighted the heritage and tradition of the region.